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MSNBC.com BIG-IPs Help 20 Million Visitors Follow Obama Victory

Fan Event to include games, giveaways, special appearances and a Surprise 75th Birthday reveal

Election Day 2008 represented many “firsts”. As more people document President Obama’s campaign team and their creative use of social media (Twitter, etc.), one aspect few have explored is the web infrastructure used to support the flurry of online activity. For MSNBC.com, Election Day 2008 represented the biggest day of traffic in it’s 12-year history with over 20 million unique viewers and 250 million page views. Wow.

When it comes to IT, it’s always fun to throw around big numbers. Well, these are indeed BIG numbers.

Here is a particularly interesting aspect that really speaks to the importance of actual site performance under heavy demand: this technology enabled MSNBC.com to increase viewer loyalty through improved website performance, resulting in 13.5 minutes spent per user on MSNBC.com compared to 10.5 minutes for CNN.com (Nielson Online).

Fascinating stuff. Big performance numbers for the IT team. Serious value for the business team.

Check out the just published case study (PDF) here on f5.com.

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As Product Manager for F5 Networks, Jeff is responsible for driving the product and marketing strategy for F5's iControl API and Software Development Kit. With over 10 years of software industry experience, Jeff's extensive background in Web services, Enterprise Portals, and Software Development tools at leading companies like Microsoft and DataChannel helps bridge the gap between networking technologies and Web services applications for better performing, scalable, and secure enterprise solutions